With 1.5 billion people projected to be using messaging apps by the end of 2016, the introduction of chatbots seems like a logical development for both brands and users alike. A chatbot (at its most basic), is a system that delivers a service within a chat interface, using a prescribed set of rules for automated interaction. Brand communication isn’t one way, and it hasn’t been for a while – chatbots allow the conversations between brand and user to scale in a way that enhances user experience.
The trend has been snowballing for some time now. Look at the increase in the Read full story ›
Source: The Drum
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