Orange is incentivising fan engagement at Euro 2016 by giving supporters the chance to adorn one of the most famous landmarks in the world with the colours of their country as part of its Orange Sponsors You campaign.
As the official sponsor and telecoms provider for the tournament Orange has partnered with the City of Paris to showcase the passion of fans at Euro 2016 by illuminating the Eiffel Tower with in the colours of the most supported nation.
Throughout the competition Orange will analyse fan support across Facebook, Twitter and Instagram by monitoring the number of posts hashtags for Read full story ›
Source: The Drum
Industry News
