Duchenne UK, a charity supporting those with duchenne muscular dystrophy, has unveiled a new positioning created by WCRS – the ‘World’s Strongest Boys’ – which it hopes will draw attention to the stories of the young men and boys who are living with the condition.
Duchenne muscular dystrophy is a genetic muscle-wasting disease that almost always only affect boys. Around 2500 boys in the UK are affected and with no cure most patients do not live beyond their twenties.
However, the ‘World’s Strongest Boys’ looks to put forward the idea that although these boys are physically weak, having to live Read full story ›
Source: The Drum
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