Every fortnight, RedPill reviews three new branded videos and assesses the reasons behind their social performance. RedPill’s rating system scores videos across five categories (awarding a maximum of 20 per cent for each category): originality; on brand; creativity; craft; and shareability. The sum of all five scores produces a rating out of 100 per cent.
Chipotle – A Love Story
Video of A Love Story
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Rating: 80 per cent
Chipotle continues its streak of hot online content by always focusing on the narrative and empathy. In this new installment, they are trying to harness Pixar-style emotional resonance Read full story ›
Source: The Drum
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