Given the average shopper is no longer happy with the average shopping experience, and with omnichannel a key focus for retailers this year, digital technology is providing a powerful catalyst for change for digital and traditional retailers alike.

For some, frictionless shopping is the most important focus, with attentions set on optimising shoppers’ visits to local stores and online sites. And with the rapid rise of messaging apps like WhatsApp, interest in social selling – selling through comments on social platforms, or via user generated content galleries – is turning to ‘conversational commerce’.

For others, monetisation of their content is a growing Read full story ›

Source: The Drum