Twitch, a social video platform and community created for games, has partnered with Netflix to activate around the release of the supernatural thriller, “Stranger Things.” With a four hour live broadcast hosted on Twitch on July 14, which ended with eight minutes of the first episode, the collaboration resulted in “Twitch Plays Haunted Basement.”
“As our team of Influencers played various games … in our 80’s-themed basement set, Twitch chat voted on creepy things to befall our unwitting victims – flying books, flickering lights, doors that would creak open to reveal sinister, singing, dead-eyed dolls only to slam shut Read full story ›
Source: The Drum
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