By Seb Joseph

Price comparison sites are stuck in a gimmick-laden “arms race” to nowhere that Confused.com’s top marketer is hoping to break from by using funnyman James Corden to refocus the brand on saving drivers’ money.

Scrapping Brian the Robot might not be what’s expected from the man that masterminded MoneySupermarket’s much-imitated ‘Epic Strut’ ad, and yet chief marketing officer Paul Troy felt there was no other way to bring the brand back from the brink. Growing competition from a certain Russian Meerkat and mustachioed opera singer pushed Confused.com’s profit down 20.9 per cent last year to £12.5m, and in turn caused a Read full story ›

Source: The Drum