By Zoe Harris

There are lessons from the explosion in social media that brands are totally missing. Instead of embracing the broader insights of consumer interactions on Facebook, Twitter, Instagram, Snapchat and the rest, brands are instead being boringly literal and thinking a bit of video content and a few thousand followers is a pat on the back and a job well done.

And if we’re all guilty of wanting a bit of icing on the marketing plan cake, we have taken our eyes off the need to drive this across all of our comms – instead chucking a bit of cash at some Read full story ›

Source: The Drum