The chief executive of the gaming giant behind Pokemon Go, Niantic has praised the title’s sponsorship deal with McDonald’s in Japan, saying that it takes pressure off the company to rely solely on in-app purchases.
The fast-food chain inked a partnership with the wildly popular game in July, turning restaurants around Japan into key locations for players to collect Pokemon and other supplies within the augmented reality game.
Commenting on the deal, Niantic boss John Hanke told Forbes: “My belief is that the sponsored-location model is a better business model for games, it will provide a compliment to Read full story ›
Source: The Drum
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