Virgin Active is marketing the range of staff expertise it has to offer in a new campaign aimed at highlighting the pivotal role they can play in helping people achieve their goals.
The ‘We’ve got a Squad for that’ campaign has been created by Iris and centres on Virgin Active’s staff and their expertise across a wide range of activities including swimming, tennis and yoga.
The 30 second spot shows a line-up of real life staff, from fitness coaches to receptionists and yoga instructors, and promotes the idea that they can make customers feel “unstoppable”.
It encourages people to “bring your Read full story ›
Source: The Drum
Industry News