Uni Green Tea and Bank of Communications have named Havas Shanghai as creative agency of record.
For Uni Green Tea, the agency will be responsible for its brand repositioning, with a relaunch planned in 2016. The communications strategy spans creative development for TV, print, digital and below-the-line.
Meanwhile, following a pitch against Y&R, Grey and Dentsu Aegis, one of China’s largest banks, Bank of Communications will see the agency lead it’s brand strategy and creative advertising for a two-year-period, beginning immediately.
Donald Chan, CEO of Havas Creative Group China, said: “Our consecutive wins demonstrate our great integrated creative capability. We look Read full story ›
Source: The Drum
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