Electronics retailer Curry’s PC World has launched a new campaign centered on the unsubtle hints some families will be dropping to receive the correct gifts this Christmas.
The £5m Integrated marketing campaign, called ‘Get It Right’, delivered by creative agency AMV BBDO, media agency Blue 449, PR agency M&C Saatchi PR and social media agency 1000heads, raises recognisable Christmas events such as putting up the Christmas lights, and knitting Christmas jumpers.
Interwoven into these scenes are unsubtle gift hints, adding humour to the mix and granting screen time to Curry’s PC World products.
Georgina Bramall, head of brand and advertising, Dixons Carphone, Read full story ›
Source: The Drum
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