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The rise of the IPAs (that's Intelligent Personal Assistants – not beer) and what they mean for marketing

on Nov 22, 2016 | 0 comments

By Gavin Stirrat

Reflecting back on this year’s IAB Engage, it’s hard not to come to the conclusion that we are starting to see widespread availability of technologies that are going to have a huge impact on our lives in the not too distant future. Siri, Alexa, Cortana, Andrew and Amy (from x.ai) or Google’s Assistant are among the first mainstream manifestations of smart robots that Hollywood has been telling us for years are coming. Or are they?

The promise when you watch ads for some of these products is that you’ll be able to ask for help with everything from fact checking, to Read full story ›

Source: The Drum