Oddbins has unveiled a bizarre Christmas ad featuring 12 chimps to show that “everybody who loves wine should give a crap this Christmas and be discerning in their choices”.
The unusual spot follows on from the brand’s 2015 surreal effort that featured a curious fox and is the latest in a long line of videos from the drinks retailer that have featured a menagerie of different animals including bears and penguins.
The 12 apes in the campaign are meant to represent 12 brand attributes ascribed to Oddbins by its customers. The ad depicts the creatures combining their skills to break into Read full story ›
Source: The Drum
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