Adidas is continuing its strategy of using its athletes as content creators with another film in its starring Paul Pogba to promote the launch of its new Ace 17+ Purecontrol football boot range.
The latest installment in its First Never Follows campaign focuses on the Manchester United star’s ostentatious style before urging aspiring young footballers to focus on creating their own path, rather than emulating their heroes.
A voiceover from a young player declares that he is not interested in mimicking the style of the Pogba and only wants their boots so he has Read full story ›
Source: The Drum
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