Business-to-business (B2B) firms that sell online are getting more sophisticated about their efforts, according to recent research, and overall are becoming more Amazon-like in user-experience. They’re more than twice as likely to offer click-to-chat features as a year ago, and also significantly more likely to have a responsive website design, pricing guidelines and more up-to-date business user tools.
The ecommerce solutions provider Gorilla Group published a report this month that surveyed the websites of 78 B2B wholesale distributors and brand manufacturers in the US, following up on similar research conducted a year earlier, and found a number of Read full story ›
Source: The Drum
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