By Rebecca Stewart

The central part of a £4m campaign from Heinz Beans has been banned by the Advertising Standards Authority (ASA) for posing a danger to children and encouraging “unsafe practice”.

The brand’s ‘Heinz Bean Can Song’ depicted teenagers, children and older people in various situations using the product’s iconic cans as musical instruments to produce a song. However, nine people in total complained about the minute-long spot to the ASA. Some challenged whether the ad encouraged unsafe practice because of the potential risk posed by tapping or placing fingers inside the sharp edges of an open can. Others argued that the Read full story ›

Source: The Drum