Expedia has shifted tactics and is eschewing the usual service or price focused ads in favour of a series of emotional documentaries featuring real people and the stories of why they travel.
On the outside this might look like the travel giant – which owns Hotels.com, Trivago and HomeAway – is not straying far from traditional ATL advertising but its senior marketer has told The Drum that it has very much taken the ‘test and learn’ approach that its fellow data-reliant departments have long used to shape its marketing plans for the coming year.
Next month, the first of six three minute Read full story ›
Source: The Drum
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