By Daniel Robey

Over the past year, global search interest in virtual reality has grown four times.

The VR hype is here and it’s real, but how do we convert interest into action? Recent developments in technology, changes in viewing behaviour and solutions in mobile, have pushed open the doors to exciting new opportunities for developing immersive content and brand storytelling. 2016 has truly been VR’s watershed year and with the launch of PlayStation VR last month, top of the range headsets are now slightly more affordable (PlayStation VR headsets go for £350 compared to Oculus Rift at £550). This alongside the Read full story ›

Source: The Drum