By Billy Partridge

Schadenfreude literally means ‘damage joy’ – and it is one of the quirks of becoming known as a crisis communications specialist that people want to know your views on someone else’s problems.

But I have stopped doing that for three reasons:

1. You don’t know enough

You see the outputs and public consequences of a situation and course of action, but you don’t have the full picture. No two crises are the same: factors well beyond the words you use, actions you take or tone you strike affect the situation. From available resources to commercial context and even down to understanding what a Read full story ›

Source: The Drum