By Danielle Long

KFC Australia is targeting the young at heart with a quirky new campaign to promote its new lunch deals.

The campaign, which leverages the “Shut Up and Take My Money” memes, features a boss trying to impress his staff and a grandmother who aims to win over her friends by sharing KFC’s value lunch deals.

The ads aim to cut through the clutter of the crowded fast food category by appealing to the young at heart, rather than the youth audience that this sector usually targets.

Catherine Tan, chief marketing officer at KFC, said the “cheeky and light-hearted” campaign aims Read full story ›

Source: The Drum