WPP AUNZ digital agency DT has joined forces with its sister public relations agency Cannings to create an issues and crisis management division, called Scout.
Scout will draw expertise from the two agencies to provide clients with an integrated strategic and digital approach to crisis communications.
Scout will combine digital media, search, social and marketing technologies with corporate communications and traditional media strategy. Its services will include crisis communication planning, simulation training, and real-time digital response and reputation recovery plans.
The agency will be led by founders Renee Bertuch, managing director of Cannings and Saul Flores, chief strategic officer of DT. It Read full story ›
Source: The Drum
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