By Kyle O'Brien

Fandango, the leading digital network for moviegoers, is expanding its focus in Latin America, a fast-growing market for theatrical films.

The company announced today (March 27) at CinemaCon, the annual convention for theater owners, that it is rolling out a new global brand strategy that includes the launch of new ticketing destinations at its subsidiaries Ingresso.com in Brazil and Fandango Latin America (formerly Cinepapaya), as well as seven key countries in Spanish-speaking Latin America: Peru; Colombia; Argentina; Mexico; Chile; Ecuador and Bolivia.

“We’re beginning an exciting new chapter for Fandango in Latin America, as we debut Read full story ›

Source: The Drum