By John Glenday

Google’s Chrome web browser has devised a strategy for meeting the challenge posed by ad blocking software, after the software giant confirmed that it would automatically block annoying ads from the latest iteration of the browser.

From early next year the browser will come with pre-installed software designed to weed out the most aggravating commercials by way of a new tool called ‘The Ad Experience Report’ which will attempt to quantify ‘annoyance’ via a new scoring system.

In a further move Chrome is also working with publishers to issue an ultimatum to people running third-party ad Read full story ›

Source: The Drum