By Gillian West

Following their retention of the BA advertising account, BBH has readied itself for future advancements in digital by enrolling its entire staff on a coding course.

The Drum has learned that all staff at the agency are being taught the basics of coding on Decoded’s ‘Code in a Day’ course, with a number of staff completing the course last week.

Of the decision to have all staff members learn to coden Mel Exon, chief digital officer at BBH and co-founder of BBH Labs, said: “At BBH we know that creativity these days is defined by a holy trinity of Read full story ›

Source: The Drum