By Ayesha Salim

As P&G’s top boss Marc Pritchard’s call to the industry to ‘clean up its act’ reverberates around the industry, companies are starting to respond. WPP’s media arm GroupM now requires 100% of its ads to be in view for at least one-second. According to Mike Iantosca, CRO at Integral Ad Science, this is a start of things to come in the media industry.

“Digital budgets have gotten so big that advertisers really need to understand where their media is running and if it’s of the quality that they demand. Secondly, they want to have an aligned investment strategy.

“As they Read full story ›

Source: The Drum