A charity campaign looking to fund live-saving cancer treatment for a 10-year-old girl has achieved substantial media coverage and the reach that affords by shocking audiences with the C-word.
Three-time cancer sufferer Isabella is fundraising a £200k trip to see a treatment specialist in the United States with the help of creatives in the One Minute Briefs community. Group founder Nick Entwhistle and Manchester based content agency Trunk worked to raise awareness of the illness and, more importantly, give Isabella a fighting chance.
In the creative the 10-year-old bravely confronts her cancer. Each time she says the word, it is Read full story ›
Source: The Drum
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