UK ad watchdog the Advertising Standards Agency (ASA) has revealed figures on its performance, revealing that it has secured the amendment or withdrawal of a record number of ads.
Some 3,034 ads were the focus of ASA decisions in the first six months of 2017, up a whopping 88% on the same period in 2016. However, across 20% less complaints than the year prior, cases were up 11%, tallying at 13,131 against 9,486 complaints respectively.
The ASA has put this down to the controversial twerking MoneySuperMarket ad that prompted almost 1,000 complaints, an anomaly that spiked results.
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Source: The Drum
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