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How Hugh Hefner leveraged his playboy lifestyle in advertising: booze, smoking and rock'n'roll

on Sep 28, 2017 | 0 comments

By John McCarthy

Tanqueray Gin

Hugh Hefner, late on Wednesday night, passed away in his home at the age of 91, leaving his family and the media, rifling through his heritage as cultural giant for around half a century.

While paying his respects, Playboy chief creative officer Cooper Hefner credited his father with supporting free speech and the civil rights movements as his built his media empire, but it is little known that in later life, Hefner indulged in a few prominent ads.

His recognisable loungewear and desirable playboy lifestyle helped connect with audiences with the desired level of humor. Across his body of work, Read full story ›

Source: The Drum