WPP has confirmed it will not participate in the Eurobest festival later this year and said it the Cannes Lions festival is also under the microscope, following the landmark decision of rival holding company Publicis Groupe to pull out.
WPP’s worldwide creative director, John O’ Keefe referred to Eurobest as an “expensive distraction” and said that it “delivers no real credibility to us, nor does it much impress our clients” according to internal emails seen by Adweek.
The email said that the final decision on Cannes Lions will rest on a meeting where WPP’s chief executive Sir Martin Sorrell and Read full story ›
Source: The Drum
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