After a setback earlier in the year that saw Confused.com face a ban from the advertising watchdog for a misleading car savings claim, chief marketing officer Paul Troy is stepping it up a gear to prove to its rivals that having one focus is better than diluting your brand.
The price comparison site has signed James Corden for another 12 months and has revealed a new ad which storylines its evolution from a site that offered many products to one that pivoted around one service – saving drivers money.
The 40-second spot is the fifth in Read full story ›
Source: The Drum
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