Deutsch Los Angeles was selected to handle media and creative duties for dining, cutlery and flatware brand Oneida.
The announcement came after a one-month, closed competitive review. Deutsch’s scope of work will include creative and media duties, as well as social strategy and activation for its sister brand Anchor Hocking, an American-made leading glass manufacturer for the at-home chef.
Oneida’s switch in agency of record came after their hiring of Proctor & Gamble veteran Jeff Jarrett as chief marketing officer. The company launched a corporate rebranding, as well as other strategic initiatives, leading to the recent Read full story ›
Source: The Drum
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