By Bennett Bennett

Deutsch Los Angeles was selected to handle media and creative duties for dining, cutlery and flatware brand Oneida.

The announcement came after a one-month, closed competitive review. Deutsch’s scope of work will include creative and media duties, as well as social strategy and activation for its sister brand Anchor Hocking, an American-made leading glass manufacturer for the at-home chef.

Oneida’s switch in agency of record came after their hiring of Proctor & Gamble veteran Jeff Jarrett as chief marketing officer. The company launched a corporate rebranding, as well as other strategic initiatives, leading to the recent Read full story ›

Source: The Drum