By John Glenday

Adidas and Twitter have formed a new collaboration to screen high school football matches on the social platform, the first time that the games will have been live-streamed in this way.

‘Friday Night Stripes’ will commence from September 7 and run through November 9, during which the eight-game series will make its appearance on the platform as teams from as far afield as Florida and California battle it out for victory.

Kelly Olmstead, VP of brand activation for Adidas said: “From grassroots to the NFL, adidas is ever-present in football culture and being digital Read full story ›

Source: The Drum