By John McCarthy

Comic books were once as radioactive as the spider that nips Peter Parker. But mainstream audiences are no longer fearful of the cultural stigma surrounding superheroes – and, just like Parker’s Spider-Man, brands have learned that with great power comes great revenue.

Today, no media conglomerate would dare be caught dead without a stable of superheroes. Disney owns Marvel Studios, Warner Bros has DC Films, Netflix has Millarworld and Amazon Prime Video has relationships with Chris Kirkland of The Walking Dead.

But it wasn’t always this way and only after a decade of superhero success has Read full story ›

Source: The Drum