By Kyle O'Brien

Anyone who has lived through a gasoline crisis knows how taxing it can be on pocketbooks and nerves. In Brazil, a spike in the price of diesel fuel caused a national truck strike in protest, which bled over into consumer territory due to distribution issues, causing painful lines and rising costs.

Brazilian cycling company Caloi offered the bicycle as a unique, low-carbon mobility solution, and it put the cost savings of bike transportation out for all to see — right in front of gas stations.

‘Liters,’ an ad campaign created by Tribal Worldwide‘s São Paulo office, found a way to Read full story ›

Source: The Drum