By David Indo

Running one of the big four is a tough job, especially when you understand how analysts look at the market. ID Comms chief executive David Indo explains why a big media pitch win offers a get out of jail card.

Even in the good times being chief executive of a big holding company is tough. Except we aren’t in those times. Agencies need to reframe their offer, battle off the consultants and appeal to clients who are changing what they want from external partners.

And there’s much less room to behave in a way that allows them to cover up their strategic Read full story ›

Source: The Drum