Procter & Gamble and Shopee have come together to scale-up the FMCG giant’s ‘Show Me My Home‘ concept with the aim of making digital transactions more tangible for shoppers.
An idea originally masterminded for the physical store experience, ‘Show Me My Home’ has been taken online via Shopee’s e-commerce platform. The website takes shoppers through a P&G product shopping experience, categorizing products by rooms of the house.
Kim Dong Hyun, regional director, e-commerce for APAC Middle East and Africa at P&G says the concept originated from insights into the way people think and act when they are shopping.
“This campaign is Read full story ›
Source: The Drum
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