Following a week in which the world’s biggest advertiser Procter & Gamble (P&G) pledged to “significantly increase” investment in black-owned or operated media companies, agencies and marketing suppliers”, Quiet Storm chief executive Rania Robinson says it’s high time brands unpick their own unconscious bias when it comes to agency selection.
We challenge our unconscious biases when hiring internally – now it’s time for brands to do the same with their suppliers.
It’s widely accepted that people feel more comfortable working with people who are like them. That is part of the reason why our industry has struggled for so long with Read full story ›
Source: The Drum
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