In a rare move, three trade bodies – the Advertising Association, IPA and Isba – have penned a joint op-ed explaining why they so vehemently oppose the UK government’s proposals to ban high fat, salt and sugar advertising.

In an article on 4 August (‘If advertising works, there’s no way it doesn’t contribute to obesity‘) advertising trade bodies were described as being ‘up in arms’ regarding the government’s proposed restrictions on high fat, salt and sugar (HFSS) advertising. These include a 9pm watershed ban on TV and online, with a further plan to extend the online restriction Read full story ›

Source: The Drum