Asics’s upcoming NFT auction is an experiment, both for the brand and for the sportswear and leisure vertical as a whole. As exclusive creators become more central to digital marketing, the need to support them and communicate their worth to audiences will become a bigger part of brands’ efforts.
The commodification of art online has been a thorn in the side of artists for years. From the tiny percentages of pennies musicians see from streams to the ease of theft of digital artwork, the ability of artists to earn a living digitally has been undermined. At the same time Read full story ›
Source: The Drum
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