Ketchum Publico (with Go & try) won the Grand Prix, ‘Most effective use of earned media’ and ‘Small budget’ categories at The Drum Awards for PR 2021. Here, the team behind the winning entry reveal the secrets of this successful project…
The challenge
New German Media Makers (NdM) is a nonprofit association representing media professionals with immigrant backgrounds. It believes that while Germany has grown more diverse, its media hasn’t. Though the organization has working journalists producing blogs, books, and essays on media diversity, the message was largely going into an echo chamber. NdM needed help reaching the mainstream population to Read full story ›
Source: The Drum
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