Consumers are better informed about the realities of online disinformation than ever. For brands that aren’t being proactive about ensuring their ad spend goes to reputable platforms, that means they run the risk of serious brand damage and questions about their own priorities.
Disinformation is a profitable business. Its creation and promulgation across platforms including social networks and news websites generates a significant amount of revenue for many parties. At the same time it levies a cost on the public that in some cases leads to real-world harm and disinformation-related deaths.
As a result, the media and Read full story ›
Source: The Drum
Industry News