By Webb Wright

Coca-Cola’s new ‘Dreamworld’ products are being aimed directly at Gen Z.

Coca-Cola has unveiled Dreamworld, a new soda that’s being marketed towards Gen Z and which allegedly contains the flavor of dreams. The launch will be this year’s fourth and final the brand’s global innovation arm dubbed Coca-Cola Creations.

Coke’s description of its new flavor makes it sound like they’re trying to capture the essence of a Dali painting mixed with the experience of a month-long meditation retreat. Dreamland “bottles up the technicolor tastes and surrealism of the subconscious,” the brand says in a press release, and “adds playfully vibrant flavor notes Read full story ›

Source: The Drum