By Kendra Clark

The e-commerce giant is looking to eat up a bigger slice of post-Thanksgiving consumer pie today with its notorious Black Friday deals.

Amazon this week debuted a couple of playful new Shakespeare-inspired spots to promote its holiday sales.

The TV commercials add a medieval spin on the classic trope of awkward and tense family gatherings by bringing the famously feuding Montagues and Capulets into one room for some seasonal festivities.

“Getting the in-laws together for Christmas can be a teensy bit awkward,” a voiceover actor relays against a flute-forward melody. One man slams his goblet down on the Read full story ›

Source: The Drum