By Andy Devey

Marketers, grappling with the complexity of managing campaigns across numerous channels, find relief in AI-driven predictive budget allocation, says Andy Devey (senior director of product marketing, Smartly.io). Here’s why.

Marketers today are tasked with delivering campaign results across an increasing number of channels, with 51% of companies using at least eight channels to interact with their customers and 79% reporting that it’s crucial to have a cross-channel overview of performance and business impact in order to make the best decisions.

In a fragmented advertising landscape, allocating budget efficiently across channels in real time, to see a positive return on ad spend is Read full story ›

Source: The Drum