There are some great examples of B2B marketing that play on the heartstrings, says Jonathan McCallum at George P Johnson. So, why does the sector continue to hide its light under a bushel?
Leading George P. Johnson (UK), a world-leading brand experience agency has immersed me in the world of B2B Marketing.
Often, literally, through the environments we create and manufacture, but also figuratively, as I work alongside major corporates trying to influence the world through supply chain orchestration, digital transformation, or revolutionizing mobility.
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Source: The Drum
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