The agency chief opens up to The Drum about its road to the top, his plan to remain dominant despite the Omnicom juggernaut coming his way and whether he will fight fire with fire with a mega-merger of his own.
Arthur Sadoun arrives for our interview with a smile on his face. It’s little surprise given Publicis Groupe has just secured its place as the world’s biggest advertising holding company after another strong set of annual results.
The French firm’s full-year financials show even better than expected 6.3% organic growth in Q4, leading to 5.8% growth for 2024. Its €13.9bn annual revenues Read full story ›
Source: The Drum
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