Numbers and algorithms increasingly drive marketing. But, says Jessica Risberg of Plan.Net Nordics (part of Serviceplan Group), we might have lost the most important thing in the mix – the customer.

In recent years, we marketers have strongly emphasized the importance of data. We now almost blindly trust the numbers we collect through clicks and purchases, letting this seemingly endless goldmine dictate absolutely everything. There’s a growing reluctance among agency clients to let their end customers express their own interests and needs – no more members’ pages where the buyer can tailor their preferences. But it is starting to feel like Read full story ›

Source: The Drum