By Audrey Kemp

Super Bowl LIX is here, and we’re keeping score of the commercials. As System1’s real-time ratings roll in, we’ll be updating the scoreboard live, tracking which brands are winning over audiences and which ones are fumbling. Stay tuned for the latest rankings.

Super Bowl LIX kicks off on February 9, 2025, at the Caesars Superdome in New Orleans. But for ad lovers, the real competition is happening between commercial breaks.

It’s the biggest night in advertising, where brands pull out all the stops with celebrity cameos, surprise debuts and creative rivalries as intense as the game itself. From longtime Super Bowl advertisers Read full story ›

Source: The Drum